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Return

Return measures investment gain or loss relative to starting capital. Distinguish period, cumulative, arithmetic-average and geometric-average returns, log returns, income and external flows.

A return measures an investment's gain or loss relative to the capital used to earn it, over a stated period. It puts investments of different sizes on a comparable scale. For a quant, the choice of return also determines how a backtest compounds and which observations belong in a risk estimate.
For positive starting wealth Wt−1W_{t-1} and ending wealth WtW_t, with no external deposits or withdrawals, the simple return is
Rt=Wt−Wt−1Wt−1.R_t=\frac{W_t-W_{t-1}}{W_{t-1}}.
Wealth must include the investment income being measured. State the currency, holding period and treatment of costs: a price change alone, a total return including distributions, and a return after fees describe different things.

The percentage changes its own base

Consider a synthetic, fully funded holding worth USD 100 → USD 110 → USD 99 over two equal-length periods. There are no distributions, external flows, transaction costs, fees, taxes or financing charges.
IntervalStarting wealthEnding wealthSimple returnGain or loss
First periodUSD 100USD 110+10%+USD 10
Second periodUSD 110USD 99−10%−USD 11
Both periods togetherUSD 100USD 99−1%−USD 1
The second loss is 10% of 110, while the first gain was 10% of 100. Adding the two percentages erases that change of base. Link their gross growth factors instead:
1+R0:2=(1+R1)(1+R2)=1.1×0.9=0.99.1+R_{0:2}=(1+R_1)(1+R_2)=1.1\times0.9=0.99.
Thus the cumulative simple return is R0:2=−0.01R_{0:2}=-0.01, or −1%. A gross growth factor of 0.99 means that each initial dollar has become 99 cents; it does not mean a positive 99% return.
Synthetic wealth rises from USD 100 to USD 110, then falls to USD 99. Returns are +10% and −10%; their arithmetic average is zero, cumulative return is −1%, and geometric average is approximately −0.5013% per period.
Synthetic wealth rises from USD 100 to USD 110, then falls to USD 99. Returns are +10% and −10%; their arithmetic average is zero, cumulative return is −1%, and geometric average is approximately −0.5013% per period.
Original synthetic wealth path over two equal-length periods. The gain is USD 10 and the loss is USD 11. No flows, distributions or costs; the periods are not specified as years.

An average answers a different question

The arithmetic average of the two period returns is (10%−10%)/2=0%(10\%-10\%)/2=0\%. That correctly describes their sample average. It does not describe the change in invested wealth, and two observations do not establish an expected future return.
The geometric average asks which constant simple return, applied in each period, would reproduce the ending wealth:
g=1.1×0.9−1≈−0.5013%per period.g=\sqrt{1.1\times0.9}-1\approx-0.5013\%\quad\text{per period}.

Compounding this unrounded rate twice gives the same −1% cumulative return. Neither average is an annual return here: the example supplies two comparable periods, without specifying their calendar length. Annualisation needs a stated horizon and convention.

Logs add; simple returns compound

For strictly positive wealth, a log return uses the natural logarithm:
ℓt=ln⁡(WtWt−1)=ln⁡(1+Rt).\ell_t=\ln\left(\frac{W_t}{W_{t-1}}\right)=\ln(1+R_t).
On this path, the log returns are approximately 0.09531018 and −0.10536052, in decimal log units. Their exact sum is ln⁡(0.99)≈−0.01005034\ln(0.99)\approx-0.01005034. Convert back to a cumulative simple return with eℓ1+ℓ2−1=−0.01e^{\ell_1+\ell_2}-1=-0.01. Adding logs preserves the compounding identity; it does not turn the log sum into the simple percentage return. These definitions and conversions are developed in Eric Zivot's Return Calculations, §§1.2.2–1.2.3.

A fully funded, limited-liability holding can lose 100% of its value. Its simple return is then −1, but a finite log return no longer exists because ending wealth is zero. A return calculated on a leveraged account needs its own equity and financing conventions.

Count income once, and separate it from deposits

For one share bought at price P0>0P_0>0, ending at P1P_1, with a cash dividend DD paid at the end of the period, the simple total return before costs and taxes is
R=P1−P0+DP0.R=\frac{P_1-P_0+D}{P_0}.
This convention holds the share throughout and treats the final cash payment separately from its price. Earlier distributions require an explicit cash-holding or reinvestment assumption. If the input is already a total-return series including reinvested dividends, adding dividends again double-counts income. S&P Dow Jones Indices distinguishes price indices from total-return indices that include reinvested dividend income.
An investor's deposit is different: it increases account wealth without being an investment gain. When money enters or leaves during a measurement interval, raw balance changes need a flow-aware performance calculation. Likewise, deduct transaction costs only if they have not already been included in the series.
For the next step from return calculation to statistical modelling, Financial Return Characteristics explains simple and log returns, portfolio aggregation, heavy tails and volatility clustering. The public page is a preview; the full lesson requires membership.

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